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Companies promoting their business's product/services to prospects can use a variety of methods with varying degrees of success. Results are assessed with such questions as:
- Was the message remembered?
- Was the message discarded, or can it be recalled?
- Did the message/medium convey the desired impressions?
Promotional products with the advertiser's name/logo and/or message, can be subjected to the exact same analysis. Take a look at the results of a major survey of business executives:
Summary:
- Promotional products are everywhere.
- They are used by recipients, often daily.
- The advertisers name and message are remembered.
- Recipients are likely to note the advertiser's name and message when using an item.
Statistics:
Received at
least one item in the last 6 months 62%
Used daily 31%
Used at least weekly 24%
Could recall name.message 68%
Notice name/message when using product 69%
